Episode 124: Yair Greenberg of Yafa Pen Company

In this episode, I interview Yair Greenberg, CEO of one of the largest pen distributors in North America, Yafa Brands. Yair's story spans 5 decades, starting as a captain in the Israeli army to a college student at California State University to becoming the US distributor for Aurora. He tells of his travels around the world selling writing instruments, how he was turned down 15 times for a business loan, and how he gathered 13 pen brands under one roof in California.

 

If you'd like to shop for a new pen or try to get Tom fired, head over to our retail sponsor, Goldspot Pens at

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Use promo code ROY to get an additional 10% off throughout the Goldspot Pens store. *Excludes Sailor, Retro 51, Montblanc, Visconti, Esterbrook, Edison Pen Co., Narwhal, and TWSBI products.* Also, be sure to put #firetom in the order comments and you might get a special Pentertainment Podcast sticker with your order.

 

The Platinum Shape of Heart has landed in the US! This gorgeous black pen is trim in rose gold and has hand-laid crystals in the finial. Platinum also incorporates their famous heart-shaped nib breather hole cutouts into the cap as well! Very limited, so get them before they are gone! 

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